You don’t have to be Kate Moss or Ralph Lauren to appreciate fall fashion. Deep, earthy colors and warm garments are general staples of the...

The TomorrowWorld Music Festival has become known as one of the greatest events in dance music, with nine stages and over 100 DJ’s. However, the...

From surfing to skydiving, there are more ways than ever for every type of adrenaline junky to get their blood pumping, and they vary greatly...

We can always appreciate a pair of basic black wayfarers and the cool sleek look of aviators, but today we want to splash a little...

Brad Domke is among the most successful skimboarders in the world and has pushed the boundaries of the sport yet again. On September 3rd, Domke...

The invention of polarized lenses represents a remarkable time in history because that same technology was used in everything from Polaroid cameras to guided weapon...

Unless you’re one of those people who wears their sunglasses inside, then there will times you’ll need stash your shades in places other than on...

One of the best things about history is that it explains our present day lives. We were born with dozens of options for sunglasses that...

The word “hipster” means different things to different people. While it originated in the 1940’s Jazz era, it’s now generally associated with millennials who are...

For these modern rock legends, shades have become as much a part of their image as the iconic top hat of Slash, or the wild,...

LAUNCHING SOON! WE HAVE THREE NEW MODELS COMING OUT IN THE NEXT MONTH. THE JIGGY, TAHOE AND DURBAN WILL ALL BE RELEASED. THESE FRAME COLORWAYS...

EARLIER THIS WEEK AT TEAHUPO'O JOB AND ERIC STERMAN LINKED UP TO GET THE FIRST EVER DRONE SHOT IN A BARREL! YOU CAN SEE THE...

When most people buy a pair of sunglasses, it’s common to consider things like price, style, color, and a general idea of how they fit....

Sunglasses don’t just protect your eyes from the glaring sun; they have a duty to represent our style and who we are as individuals. Some...

ONE OF NECTAR'S NEWEST FRAMES WILL BE FOR SALE IN THE NEXT WEEK. WE WENT WITH A ICY BLUE FRAME IN THE J.O.B SERIES. THIS...

JAMIE O'BRIEN SET HIMSELF ON FIRE AND SURFED TEAHUPO'O! BE SURE TO WATCH WHO IS J.O.B ON REDBULL MEDIA TO SEE ALL OF HIS ANTICS...

https://www.youtube.com/watch?v=xrt27dZ7DOA PROFESSIONAL SURFING CHANGED FOREVER IN JBAY SOUTH AFRICA. MICK FANNING NARROWLY ESCAPED GETTING BITTEN FROM A HUGE GREAT WHITE SHARK. IT WILL BE INTERESTING...

RECENTLY NECTAR ADVOCATE AMBROSE TARANTINO (WE KNOW, HIS NAME IS AWESOME) WENT TO INDO FOR A FEW WEEKS. HERE IS ONE OF HIS MANY PERFECT...

ANDREW MUSE HAS BEEN TRAVELING THE COUNTRY LIVING OUT OF A TINY HOUSE. HERE IS EPISODE 5:

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