Well, its that time of year, the days are getting shorter, water's colder and the mountains will be covered with powder: Fall is here! Fall...

If Halloween is all about getting silly or going scary, then sunglasses are the ideal holiday accessories. Shades can let you hide—or be seen. They...

LIFE IS BUT A DREAM from Nectar sunglasses on Vimeo. Filmed in and around Bali. This film was inspired by a dream and turned into...

Board sports are fun, exhilarating and great workouts, but can they really teach you life lessons? Yes, there are many life lessons that board sports...

Since skateboarder Greg Lutzka left Milwaukee to turn pro at 17, the Southern California-based athlete has added some new tricks to his bag. Today he films...

Rapper and producer Brewski got his name for good reason. He was the party boy on Chicago’s South Side who used a fake ID to...

Kilgo Livingston is that nerdy kinda cool. He’s an IT guy by day and a hard-charging DJ, music producer and industry change-maker by night (or...

Has it seemed like there have been tons of natural disasters this year? 2017 has been a record breaker for natural disasters with Hurricane Irma,...

Which surfers inspire you? I bet pro surfers like Miguel Pupo and Jamie O'Brien with their flawless maneuvers and death defying stunts come to mind....

What's up Nectar Fam, Are we ready for Halloween 2017 this year? Do you have your costumes picked out or are you still on a...

You probably believe the best way to remember a memorable trip is to capture tons of photos and bombard your social media profiles with them,...

Since surfers are constantly immersed in the outdoors, it'd be logical to think that surfing is good for the environment right? Well, that isn't entirely...

In many ways Nectar is building a brand around freethinking. Untethered artistic license is what brings us some of our most eclectic sunglass collections to...

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Electronic dance music has gotten a bad rap. But the haters won’t define music producer Chris Morgan aka CMOR.   “This music can be controversial....

With the rapid decline of bees, maybe it’s time we all stepped up to lend a hand. Helping to protect an insect that’s responsible for...

Photos & Footy From Our Favorite East Coast Surfing Hubs. @danielpullen : Give Him A Shoutout! @dvo98 : Duck Village Outfitters Surf Shop @indigosurfphotography  GET...

Do you want to improve your surfing or (insert favorite board sport here) but don't have the time? I can imagine and it might seem...

Are you passionate about surfing but cost conscious at the same time? While the ideal surf trip might be a tropical island (think Tavarua), these...

Unpredictability is something that faces us everyday. You could encounter a 'Final Destination' experience, get A's in all your classes when you are at best...